Business Research Methods, 7th Edition

Type

Book

Authors

William G. Zikmund

ISBN 10

0030350840

ISBN 13

9780030350849

Tags

Decision-Making & Problem Solving, Management, Research, Decision Making, Human Resources & Personnel Management, Online Searching, Instruction Methods, Marketing, Human Resources, Education

Description

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. - from Amzon

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